Browsing Research Articles (Marketing Management) by Author "Anderson, O."

Browsing Research Articles (Marketing Management) by Author "Anderson, O."

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  • Technophobia : gender differences in the adoption of high-technology consumer products 
    Kotze, Theuns G.; Anderson, O.; Summerfield, K. (Association for Professional Managers in South Africa, 2016)
    The advent of technology has improved consumers’ daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; ...