Browsing Research Articles (Marketing Management) by UP Author "Du Plessis, P.J."

Browsing Research Articles (Marketing Management) by UP Author "Du Plessis, P.J."

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  • Customer management : fad or substance? 
    Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • Cybershopping : concerns of the South African consumer 
    North, Ernest J.; Mostert, P.G. (Pierre); Du Plessis, P.J. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Meeste outeurs wat oor verbruikersbesluitneming skryf, impliseer dat die verbruiker se besluit om 'n sekere produk of diens te koop ook insluit waar of by watter afsetpunt gekoop sal word. Weinig inligting is beskikbaar ...
  • Period of Internet usage : an indicator of the buying behaviour of Internet users? 
    Du Plessis, P.J.; Mostert, P.G. (Pierre); North, Ernest J. (Juta, 2004-03)
    This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses ...
  • Students as “co-producers” of education : a proposed model of student socialisation and participation at tertiary institutions 
    Kotze, Theuns G.; Du Plessis, P.J. (Emerald, 2003)
    Through their participation in an array of learning activities, students “co-produce” their education. At the same time, they also contribute directly to their own satisfaction, quality and value perceptions. How can ...