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Browsing Research Articles (Marketing Management) by Subject "Advertising"
Now showing items 1-12 of 12
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium (Southern African Communication Association, 2001-07)It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
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(Juta, 2009-03)In this study the use of endorsements in advertising was investigated. Endorsements can either be in the form of a celebrity acting as a spokesperson for an organisation or the organisation can create a spokesperson to ...
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(Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa), 2003)This article reviews how South African marketers portray children in magazine advertisements in two very distinct periods in the country's history, namely before and after the ANC government came into power in 1994. ...
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(Routledge, 2020-04)Regardless of the growth in social media and social network advertising (SNA), little theoretical and empirical knowledge exists on the differences between countries, and the perceptions and attitudes towards social network ...
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(Academic Journals, 2007-05)Product placement in films receives renewed focus in integrated marketing communication (IMC). One of the main concerns with regard to product placement as a marketing communication tool is that marketers have little ...
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(International Center for Information Technology and Development, 2017-01)Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and ...
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(University of the Free State, 2020)Fictional spokes-characters in promotion and marketing communication are becoming more popular with brands. This study examined the impact spokes-characters have on the brands they endorse. Celebrities have been used ...
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(Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...
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(Southern African Communication Association, 2005-07)In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...
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(Southern African Communication Association, 2003-07)This paper summarizes the findings of four studies executed from 1983 to 2003 to determine how marketers in South Africa portray children in magazine advertisements. This longitudinal study reports on aspects such as the ...
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(AOSIS Open Journals, 2018-06-05)BACKGROUND : Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook ...
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(Routledge, 2014-06)Research on gender portrayals in advertising are prolific and mostly focus on stereotypical roles. However, there is no previous research report analysing portrayals that fall into the “other” category of female roles. ...
Now showing items 1-12 of 12