The advent of technology has improved consumers’ daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; ...

Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...

Research on gender portrayals in advertising are prolific and mostly focus on stereotypical roles. However, there is no previous research report analysing portrayals that fall into the “other” category of female roles. ...

Tourism is regarded as a key sector through which to bring about sustainable development in rural areas. A suitable product offering should be identified that matches the rural area’s unique resources with market demand. ...

BACKGROUND : Evaluation has often been associated with Northern paradigms in its formulation and practice. It is extractive in nature and often a top-down approach that implies that those who receive aid or interventions ...

While India may attract international tourists with its mystique, different considerations come into play among Indian diaspora as potential travellers. Individuals’ levels of acculturation to their host country will ...

Brand alliances, which involve intentionally presenting two or more brands together, appear in many different forms. For example, Subway stores placed within Wal-Mart, Airbus A380 airplanes with Rolls-Royce Trent engines, ...

Although existing literature claims that consumers are ready for proximity mobile payments, the reality is that adoption is still low in South Africa. Service providers’ attempts to translate this potential into profi t ...

Visitor research constitutes a substantial body of knowledge within tourism literature. Effective application thereof enhances managerial decision-making towards more sustainable tourism management. However, this research ...

While research has identified a variety of hybrid governance structures, it has described and sought to explain this variety from different theoretical perspectives that are not readily reconcilable. This limits our ...