Browsing Research Articles (Marketing Management) by Author "Van Heerden, Cornelius Hendrik, 1957-"

Browsing Research Articles (Marketing Management) by Author "Van Heerden, Cornelius Hendrik, 1957-"

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  • Van Jaarsveld, C.; Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (School of Management, Tshwane University of Technology, 2007)
    Yoo, Donthu and Lee (2000:208) conducted a study in the product market industry to determine what effect various selected marketing mix elements might have on brand equity. The findings indicated that to enhance the ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Barter, C. (Association for Professional Managers in South Africa, 2008-06)
    Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused ...
  • Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (University of Johannesburg, Department of Business Management, 2010)
    PURPOSE: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. PROBLEM INVESTIGATED: The educational landscape ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2005-09)
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...