- UPSpace Home
- →
- Economic and Management Sciences
- →
- Marketing Management
- →
- Recent submissions
JavaScript is disabled for your browser. Some features of this site may not work without it.
Marketing Management: Recent submissions
Now showing items 1-20 of 332
-
(Policy Press, 2024)This study explores the role of potential donors’ gender in prosocial behaviour, using an anthropomorphic lens. Its findings could aid non-profit organisations (NPOs) in eliciting individual charitable donations and thus ...
-
(Routledge, 2024)PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
-
(Redfame Publishing, 2023-12)The advent of the fourth industrial revolution has increased the application of artificial intelligence in various marketing related activities. Organisations are increasingly using artificial intelligence through virtual ...
-
(Routledge, 2024)The adverse impacts of the COVID-19 pandemic on the global tourism industry necessitated several responses from policymakers in order to support the industry’s recovery and post-pandemic growth. Southern Africa hosts ...
-
(Taylor and Francis, 2024)This study proposes an extended Stimulus-Organism-Response framework that investigates perceived seamlessness and product information as drivers of omni-channel shopping satisfaction, as well as the resulting consumer ...
-
(AOSIS, 2023-07-05)BACKGROUND : Growing smartphone penetration rates and the development of mobile games are some of the factors driving the mobile game market. Because mobile gaming collects personal information, it is imperative to understand ...
-
(AOSIS, 2023-11-03)BACKGROUND : Consumers are known to help others engage in consumption and anticonsumption practices. It is argued that behavioural involvement and social norm perceptions may motivate customers to help other customers ...
-
Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period (Taylor and Francis, 2024)The study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were ...
-
(Elsevier, 2024-04)Energy security and reliable supply are as important as transitioning to cleaner energy production systems. Emotions towards such energy policies and projects should be more constructively responded to by policymakers. We ...
-
(AOSIS, 2023-11-08)BACKGROUND : Evaluation has often been associated with Northern paradigms in its formulation and practice. It is extractive in nature and often a top-down approach that implies that those who receive aid or interventions ...
-
(AOSIS, 2023-02-10)BACKGROUND : Growth in the ride-hailing sector has contributed to intense competition among Transportation Network Companies (TNCs), with many new platforms entering the market and TNC brands aiming to achieve market ...
-
(University of Lodz, 2023)Despite the Covid-19 pandemic, business travel spending is expected to reach two-thirds of the pre-pandemic levels in 2022. Therefore, travel policies remain essential for reducing travel expenses and managing traveller ...
-
(Routledge, 2023)This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...
-
(ASERS Publishing, 2022-03-31)Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
-
(Elsevier, 2023-07)Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...
-
(Africa Journal, 2023)The need to systematically examine emergent literature focusing on the impact of the COVID-19 pandemic on South African tourism is prompted by the contributions of tourism to the South African economy. The Preferred Reporting ...
-
(Routledge, 2023)When tourists contemplate an international destination to visit, the ease of obtaining a visa is seen as an important consideration. Even though the theory of planned behavior has been used extensively to predict tourists’ ...
-
(Routledge, 2023)This paper compares two store-level models of the antecedents of frontline employees’ in-role and extra-role service performance in a retail setting. In the climate-centric research model, service climate serves as a direct ...
-
(University of Split - Faculty of Economics, 2022)Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. ...
-
(Springer, 2023-08)This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
Now showing items 1-20 of 332