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Theses and Dissertations (Communication Management): Recent submissions
Now showing items 21-40 of 62
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Interpretation of campaign briefs between South African financial services and advertising agencies (University of Pretoria, 2016)Financial services companies need to create awareness around their value offering of intangible services in the market and use advertising campaigns to achieve this awareness and subsequent sales. The study looks at the ...
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(University of Pretoria, 2016)In current turbulent times, sustainable relationships hinge on the mutual understanding created by a clear communication strategy between a business unit and its stakeholders. The purpose of this research was to develop a ...
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Internal communication in achieving employee engagement within a South African government department (University of Pretoria, 2016)Internal communication has evolved into an element that is crucial for organisational success in the sense that it underpins organisational effectiveness. Internal communication has become a precursor for organisational ...
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(University of Pretoria, 2015)
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(University of Pretoria, 2015)The main purpose of this research was to investigate whether communicating corporate social responsibility (CSR) to stakeholders through social networking sites (SNSs) could be regarded as a new avenue for reputation ...
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(University of Pretoria, 2015)The majority of the South African gym population don’t visit the gym enough to reap the health rewards. This is not only detrimental for the individual, but also the country as a whole as it impacts the economy. Numerous ...
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(University of Pretoria, 2015)Communication practice in relation to government communication reveals a lacuna in research and literature. Heise (1985:199) lamented the lack of academic interest in government communication. Because of such scant literature, ...
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(University of Pretoria, 2014)The creation of value in and for organisations and societies has become a major area of interest in the triple context environment of people, planet and profit. The role of communication in this process prompted this ...
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(University of Pretoria, 2013)
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(University of Pretoria, 2014)In today’s rapidly changing world of work, where dramatic, unpredictable and complex change is redefining the way in which organisations are to be managed, a realisation has emerged that the intra- and interpersonal ...
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(University of Pretoria, 2000)Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision ...
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(University of Pretoria, 2008-11-25)Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values ...
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(University of Pretoria, 2007-11-22)Please read the abstract in the section, 00front of this document.
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(University of Pretoria, 2012-11-22)The short-term insurance industry in South Africa is extremely competitive and it is a challenge to retain clients in order to remain profitable. In light of this the intention of this study was to investigate suggestions ...
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(University of Pretoria, 2012-11-22)Over the past few years, social media have become both a part of everyday life and a topic of research interest. The impact of the increased use of social media and their integration into society is important from the human ...
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(University of Pretoria, 2009-01-01)AFRIKAANS: Afrikaans, as een van 11 amptelike landstale, bevind homself in ’n unieke posisie as ’n belangrike bemarkingskommunikasietaal. Die assosiasie tussen Afrikaans en die apartheidsregering het die beeld van Afrikaans, ...
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(University of Pretoria, 2011-10-17)This study was undertaken to evaluate, within the context of a selected Social Marketing Model, the strategies that South Africa has been using in the past 10 years in promoting Road Safety in the country. The underpinning ...
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(University of Pretoria, 2006-10-06)Change on various levels in globalised markets necessitates organisations to adopt a stakeholder-based approach to communication management and marketing management. In order to meet the needs of these stakeholders, ...
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(University of Pretoria, 2006-10-05)Feedback is an essential component of the communication process. Feedback reveals how participants assign meanings and how these meanings are negotiated through interaction (Verwey, In: Lubbe and Puth 1994:64). Feedback ...
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(University of Pretoria, 2006-10-03)South Africa is often described as a nation in transition since the societal and political transformation is an ongoing process. The South African employment environment is one area that now boasts a number of laws that ...
Now showing items 21-40 of 62