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Browsing Theses and Dissertations (Communication Management) by Subject "Approach"

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Information needs and source preference of prospective learners at tertiary institutions : an integrated marketing communication approach

Bonnema, Jeanne Susan (University of Pretoria, 2007-05-07)

Since 2000, the educational landscape in South Africa has been undergoing immense changes, which have impacted on the perceptions and consumer behaviour of prospective students. Public tertiary institutions were merged ...

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