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Recognition and recall of product placements in film and broadcast programmes
Van der Waldt, De la Rey
;
Du Preez, L.D.
;
Williams, S.
(
Universidad Nacional de Colombia, Facultad de Ciencias Economicas
,
2008-06
)
Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students
Van der Waldt, De la Rey
;
De Beer, N.
;
Du Plessis, Neeltje
(
Southern African Communication Association
,
2007-07
)
The role of product placement in feature films and broadcast television programmes : an IMC perspective
Van der Waldt, De la Rey
(
Southern African Communication Association
,
2005-12
)
Paid versus unpaid celebrity endorsement in advertising : an exploration
Van der Waldt, De la Rey
;
Schleritzko, N.E.A.
;
Van Zyl, K.
(
Academic Journals
,
2007-10
)
Financial communication to retirement fund members : a survey among trustees and member stakeholders
Van der Waldt, De la Rey
;
Van Heerden, Gerbie
(
Unisa Press and Taylor & Francis
,
2007
)
Product placement : exploring effects of product usage by principal actors
Van der Waldt, De la Rey
;
Nunes, V.
;
Stroebel, J.
(
Academic Journals
,
2008-06
)
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Author
Van der Waldt, De la Rey (6)
De Beer, N. (1)
Du Plessis, Neeltje (1)
Du Preez, L.D. (1)
Nunes, V. (1)
Schleritzko, N.E.A. (1)
Stroebel, J. (1)
Van Heerden, Gerbie (1)
Van Zyl, K. (1)
Williams, S. (1)
Subject
Advertising (3)
Celebrities (2)
Celebrity endorsements (2)
Endorsements in advertising (2)
Films (2)
Marketing (2)
Product placement in mass media (2)
Recall (2)
Recognition (2)
Television (2)
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Date Issued
2007 (3)
2008 (2)
2005 (1)
Has File(s)
true (6)