Browsing Research Articles (Communication Management) by Author "Stroebel, J."

Browsing Research Articles (Communication Management) by Author "Stroebel, J."

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  • Product placement : exploring effects of product usage by principal actors 
    Van der Waldt, De la Rey; Nunes, V.; Stroebel, J. (Academic Journals, 2008-06)
    The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer ...