Browsing Research Articles (Communication Management) by Subject "Recognition"

Browsing Research Articles (Communication Management) by Subject "Recognition"

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  • Product placement : exploring effects of product usage by principal actors 
    Van der Waldt, De la Rey; Nunes, V.; Stroebel, J. (Academic Journals, 2008-06)
    The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer ...
  • Recognition and recall of product placements in film and broadcast programmes 
    Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (Universidad Nacional de Colombia, Facultad de Ciencias Economicas, 2008-06)
    The purpose of this article is to investigate product placements in film and broadcast programmes regarding recognition and recall of product names. The sample consisted of undergraduate male and female students aged 18 ...