Browsing Research Articles (Communication Management) by Subject "Postmodernism"

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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)

The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
A meta-theoretical glimpse into the future of South African corporate communication management

Van Tonder, Alet; Van Rheede van Oudtshoorn, G.P. (Unisa Press & Taylor and Francis, 2006-07)

This article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the ...

Now showing items 1-2 of 2

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