Browsing Research Articles (Communication Management) by Subject "Message appeals"

Browsing Research Articles (Communication Management) by Subject "Message appeals"

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  • Paid versus unpaid celebrity endorsement in advertising : an exploration 
    Van der Waldt, De la Rey; Schleritzko, N.E.A.; Van Zyl, K. (Academic Journals, 2007-10)
    Advertising and marketing managers spend a great deal of money to have celebrities endorse their product. Some view it to be an effective form of advertising as evidenced by the number of celebrityendorsed advertisements ...