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Browsing Research Articles (Communication Management) by Author "Mersham, Gary"

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Approaches to African communication management and public relations : a case for theory-building on the continent

Mersham, Gary; Skinner, Chris; Rensburg, Ronel S. (John Wiley & Sons, 2011-11)

Most of the scholarly body of knowledge of public relations built up over the last three decades has been undertaken in Western countries. Naturally, these conceptual frameworks have been suited to those areas of the world. ...

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