Browsing Research Articles (Communication Management) by UP Author "Herbst, F.J. (Frederick Jacobus)"

Browsing Research Articles (Communication Management) by UP Author "Herbst, F.J. (Frederick Jacobus)"

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  • Van Eck, A.; Grobler, Anske F.; Herbst, F.J. (Frederick Jacobus) (Southern African Communication Association, 2004-07)
    Young black adolescents can no longer be ignored as an important and strategic market segment in the South African clothing industry. Yet, very little research has been undertaken in the academic domain on their perceptions ...