Browsing Research Articles (Communication Management) by Author "Cilliers, B."

Browsing Research Articles (Communication Management) by Author "Cilliers, B."

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  • A theoretical framework for the concept of 'Internet strategy' 
    Steyn, Benita; Grobler, Anske F.; Cilliers, B. (Southern African Communication Association, 2005-07)
    Organisations know that the Internet could or should play an important role in goal achievement, but are uncertain about its strategic application. It can therefore be said that the Internet remains largely 'a technology ...