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Browsing Research Articles (Communication Management) by UP Author "De Beer, N."
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Van der Waldt, De la Rey; De Beer, N.; Du Plessis, Neeltje
(Southern African Communication Association, 2007-07)
The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible
celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from
the public and who ...