Browsing Research Articles (Communication Management) by Subject "Aided/unaided recall"

Please be advised that the site will be down for maintenance on Sunday, September 1, 2024, from 08:00 to 18:00, and again on Monday, September 2, 2024, from 08:00 to 09:00. We apologize for any inconvenience this may cause.

Browsing Research Articles (Communication Management) by Subject "Aided/unaided recall"

Sort by: Order: Results:

  • Product placement : exploring effects of product usage by principal actors 
    Van der Waldt, De la Rey; Nunes, V.; Stroebel, J. (Academic Journals, 2008-06)
    The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer ...