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Browsing Research Articles (Communication Management) by Subject "Aided/unaided recall"
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Van der Waldt, De la Rey; Nunes, V.; Stroebel, J.
(Academic Journals, 2008-06)
The use of product placements has evoked interest by marketers for many years. Yet, little research has been
done on this medium within the South African context; therefore the purpose of this study is to investigate
consumer ...