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- Browsing Research Articles (Communication Management) by Issue Date
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Browsing Research Articles (Communication Management) by Issue Date
Now showing items 21-40 of 60
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(Southern African Communication Association, 2005-07)There is a lack of knowledge and understanding of the practice of public relations (PR) in Africa, which prohibits the continent to fulfil its responsibility towards the global PR society as well as other developing ...
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(Southern African Communication Association, 2005-07)This study partially replicated similar research conducted by Yrle, Hartman & Galle (2002:262) and Yrle, Hartman & Galle (2003:95-96) in the United States (US), which examined the correlations between communication style ...
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(College of Economic and Management Sciences, University of South Africa, 2005-12)In today's competitive and challenging South African organisational environment, investor relations (IR) is delegated to either the accounting or the corporate communication (Public Relations) department. Do accountants ...
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(Southern African Communication Association, 2005-12)Emphasis on product placement as a variable in the marketing communication strategy of organisations seems to be a relatively new focus. However, evidence exists that as early as the 1940s product placement was used in ...
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(Southern African Communication Association, 2005-12)Problems associated with the management of communication (in the broadest sense of the word) are a recurring theme in both Corporate Communication Management and Human Resource Management literature and in research on the ...
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(Emerald, 2006)The purpose of this paper is to explore the management of employment equity (EE) communication at corporate level, against the background of South African societal complexities. It speculates about how the normative ideals ...
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(Unisa Press & Taylor and Francis, 2006-07)This article provides a concise discussion of meta-theoretical (critical-rhetorical, feminist and postmodernistic) approaches towards corporate communication management utilising meta-ethical points of departure with the ...
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(Unit for Community Communication, Dept of Communication and Information Studies, University of the Free State, 2007)The aim of this article is to investigate South African agencies’ ability to deliver excellent public relations services to clients, as it is maintained that excellence can only be achieved by following a symmetrical ...
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(Unisa Press, 2007)In his controversial work, The Protestant ethic and the spirit of Capitalism, the German sociologist Max Weber (1852–1937) points to a positive relationship between Protestantism (especially Calvinism) and the rise of ...
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Financial communication to retirement fund members : a survey among trustees and member stakeholders (Unisa Press and Taylor & Francis, 2007)Only nine percent of South Africa citizens who are members of retirement funds will be financially independent once they reach retirement age. The other 91 percent will be dependent on other means to supplement their monthly ...
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(Taylor & Francis, 2007-03)The global attempt to determine the body of knowledge for communication management has inspired and motivated African scholars and practitioners to provide insights into this field from the perspective of a developing ...
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Attitudes towards attractive and credible celebrities in advertisements : a survey amongst students (Southern African Communication Association, 2007-07)The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and credible celebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition from the public and who ...
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(Academic Journals, 2007-10)Advertising and marketing managers spend a great deal of money to have celebrities endorse their product. Some view it to be an effective form of advertising as evidenced by the number of celebrityendorsed advertisements ...
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(College of Economic and Management Sciences, University of South Africa, 2007-12)After almost 15 years of existence, integrated communication (IC) is still difficult to implement in order to integrate all the marketing and communication efforts of an enterprise. It is contended that the first reason ...
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(Universidad Nacional de Colombia, Facultad de Ciencias Economicas, 2008-06)The purpose of this article is to investigate product placements in film and broadcast programmes regarding recognition and recall of product names. The sample consisted of undergraduate male and female students aged 18 ...
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(Academic Journals, 2008-06)The use of product placements has evoked interest by marketers for many years. Yet, little research has been done on this medium within the South African context; therefore the purpose of this study is to investigate consumer ...
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(Association for Professional Managers in South Africa, 2009)Research suggests that consumer choice is sub-optimal: simply we satisfice. Limited data, time and expertise render our rationality ‘bounded’. The opinion leader offers a solution to this problem: when faced with a complex ...
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(Southern African Communication Association, 2009-07)A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
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(SUNMeDIA, 2010)As een van die 11 amptelike landstale van Suid-Afrika verkeer Afrikaans in ’n unieke posisie met verskeie uitdagings. Die geskiedenis en gebeure wat hiertoe bygedra het word oorsigtelik ondersoek om sodoende insig te kry ...
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(Beeld, 2010-02-11)As Suid-Afrikaners gereken het dat die onlangse sekskapades van ons eerste burger, pres. Jacob Zuma nie die land se reputasie skade berokken nie, het ons dit mis. Die seine wat oor ons inheemse kulture uitgestuur word, val ...
Now showing items 21-40 of 60