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Browsing Theses and Dissertations (Tourism Management) by Author

Browsing Theses and Dissertations (Tourism Management) by Author "Steyn, Tania"

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The strategic role of cultural and heritage tourism in the context of a mega-event : the case of the 2010 Soccer World Cup

Steyn, Tania (University of Pretoria, 2011-01-26)

Increasingly, tourism marketers and event organisers are acknowledging that the hosting of a mega-event can leave meaningful legacies for the people of the destination that extend far beyond the actual duration of the ...

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