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Browsing Theses and Dissertations (Tourism Management) by Author "Muhoho-Minni, Wanjiru"

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The strategic role of the media in constructing a destination image : the Kenyan experience

Muhoho-Minni, Wanjiru (University of Pretoria, 2016)

This study examines the role of the media in construction of a destination image with the theoretical framework being applied to the experience of Kenya as a tourist destination. The objectives of the study are to empirically ...

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