Browsing Theses and Dissertations (Psychology) by Subject "Segmentation"

Browsing Theses and Dissertations (Psychology) by Subject "Segmentation"

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  • Corder, Clive Kingsmill (University of Pretoria, 2003-08-27)
    The aim of this study was to discover whether a value-based typology could be established that was applicable to all South African adults. It was predicated on the basis of a literature review and previous research findings ...