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Browsing Theses and Dissertations (Psychology) by Subject "Secondary analysis"

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A psychological enquiry into the processes that culminate in positive viewing experiences and subsequent audience loyalty to a soap opera

De Kock, Jani (University of Pretoria, 2010-08-05)

The research was based on a secondary analysis of a qualitative market research study conducted for the SABC on the soap opera Isidingo. The data used in the study includes 10 focus groups, five diaries of loyal soap opera ...

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