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Browsing Theses and Dissertations (Psychology) by Postgraduate

Browsing Theses and Dissertations (Psychology) by Postgraduate "Nowosenetz, Tessa"

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The construction of masculinity and femininity in alcohol advertisements in men’s magazines in South Africa : a discourse analysis

Nowosenetz, Tessa (University of Pretoria, 2008-10-16)

This thesis focuses on how masculinity and femininity are constructed in alcohol advertisements in the print form, specifically in For Him Magazine (FHM) and Gentlemen’s Quarterly (GQ) . Alcohol advertisements address the ...

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