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The potential of packaging to strengthen brand equity in female apparel retail stores
Unknown author
(
University of Pretoria
,
2014
)
Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience
Unknown author
(
University of Pretoria
,
2010
)
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Packaging (2)
UCTD (2)
Apparel retail (1)
Brand equity (1)
Brand experience (1)
Branded clothing (1)
Cognitive dissonance (1)
Conspicuous consumption (1)
Consumer behaviour (1)
Marketing (1)
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2014 (1)
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