Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Adriaanse, Justinus"
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Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Adriaanse, Justinus"
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(University of Pretoria, 2012-06-07)The aim of this research was to find relationships between complimentary advertising strategies and sponsored search advertisement (SSA) in order to formulate a model to maximise return on investment achieved from online ...
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