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Browsing Theses and Dissertations (University of Pretoria) by Type "Postprint Article"
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Tack, Liesa; Bracke, Nathalie; Verbeke, Frederick; Wynendaele, Evelien; Pauwels, Ewald; Maes, Alex; Van de Wiele, Christophe; Sathekge, Mike Machaba; De Spiegeleer, Bart
(Springer, 2019-09)
Little is known about possible cryptic peptides of the recombinant growth hormone (somatropin). In this study, six synthetic somatropin-derived peptides (SDPs) were selected based on their sequences which correspond to the ...
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Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre)
(Emerald, 2019)
PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers.
DESIGN ...
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Masango, Mxolisi Goodwill; Ellis, Charlotte E.; Botha, C.J. (Christoffel Jacobus)
(Elsevier, 2015-08)
Diplodiosis, a neuromycotoxicosis of cattle and sheep grazing on mouldy cobs infected by
Stenocarpella maydis, is considered the last major veterinary mycotoxicosis for which the
causative mycotoxin is still unknown. The ...
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Eklund, Andreas Aldogan; Berndt, Adele; Sandberg, Susanne
(Emerald, 2022-08)
PURPOSE : This paper aims to advance the theoretical knowledge of how manufacturers develop a multisensory value proposition.
DESIGN/METHODOLOGY/APPROACH : An exploratory case study with a global automotive manufacturer ...
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Mostert, P.G. (Pierre); Petrou, Sotira; Petzer, Daniël Johannes; Berndt, Adele
(Inderscience, 2021-08)
With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...
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Helmefalk, Miralem; Berndt, Adele
(Emerald, 2018)
PURPOSE : Retail stores are required to provide a stimulating in-store experience for customers and do this by developing various strategies. One strategy implemented by retailers is the use of sensory cues to encourage ...