Browsing Theses and Dissertations (University of Pretoria) by Supervisor "van der Walt, Andre"
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Browsing Theses and Dissertations (University of Pretoria) by Supervisor "van der Walt, Andre"
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(University of Pretoria, 2019)Many entrepreneurial ventures fail because of unprofitable business models that may be due to ineffective customer value propositions (CVP). However, little is known about designing CVPs that are effective in creating and ...
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