Please be advised that the site will be down for maintenance on Sunday, September 1, 2024, from 08:00 to 18:00, and again on Monday, September 2, 2024, from 08:00 to 09:00. We apologize for any inconvenience this may cause.
Browsing Theses and Dissertations (University of Pretoria) by Supervisor "Abratt, Russell"
-
Kleyn, Nicola Susan
(University of Pretoria, 2011)
This research focuses on the nostalgic connections that consumers build with brands. The study_s purpose was to determine the roles played by consumer characteristics and brand experiences in predicting a consumer_s nostalgic ...