An Internet based information resource for marketing purposes with specific reference to interior design

Abstract

This thesis reports on issues to consider when building a web site to serve as a marketing tool and as a channel for communication. Background regarding the Program in Interior Design is provided. The needs and characteristics of the target group are provided to substantiate the need for such a product. In order to build a web site of this nature, knowledge of the principles for design, development and production is imperative as well as a clear understanding of marketing and communication on the WNW. The different phases of the development process, these being analysis, design and development, are discussed. The evaluation process, where formative- and summative evaluation was applicable, is described. A single questionnaire completed by four sample groups was used to obtain relevant information regarding the prototype web site. The questionnaire was divided into four different sections being layout, navigation, content, and communication. The findings are presented and described in detail. Conclusions in terms of the findings are discussed. It was found that a web site of this nature can serve as an effective marketing tool and that it can provide functional communication facilities. Recommendations for the improvement of the product as well as general recommendations for similar development are made.