An analysis of an organisational strategy, structure and culture that supports corporate entrepreneurship in established organizations

Abstract

The environment in which a business operates is not static. Intensifying global competition and rapid technological progress put pressure on business to change. Better quality and service and lower costs are no longer enough to give a competitive advantage. Adaptability, flexibility, speed, aggressiveness and innovativeness are increasingly necessary. This can be achieved by entrepreneurial organisations. Through corporate entrepreneurship, big business can improve its profitability and competitive standing. This research aims to determine the characteristics of organisational strategy, structure and culture that foster corporate entrepreneurship in large and established companies. These characteristics were applied to an established organisation to evaluate to what extent its strategy, culture and structure would support entrepreneurial activities and initiatives. Data was collected through self-completion questionnaires and analysed by calculating Cronbach alpha values, t-test and ANOVA.