Inducing entrepreneurial creativity, innovation and opportunity-finding skills

Show simple item record Antonites, Alexander Josef Van Vuuren, Jurie Jansen 2007-07-13T06:29:24Z 2007-07-13T06:29:24Z 2005-09
dc.description.abstract A generally accepted definition of an entrepreneur is an individual with the ability to realise a specific vision from virtually anything, a definite human creative action. A differentiating factor defining the true entrepreneur is represented by the entrepreneurial skills creativity and innovation. The fundamental skill to "create", therefore generating an idea and transforming it into a viable growth-oriented business, forms an unconditional and integrated necessity in entrepreneurship training programmes. Many researchers in this field emphasise the need for and the lack of training models regarding this intervention. Courses offered by training institutions focus on training the traditional manager and not the entrepreneur. A lack of skills training for growth-oriented business is also evident. A critical deficiency in models directly addressing the Creativity, Innovation and Opportunity-finding issues, as part of entrepreneurship training, creates a situation of minuscule differentiation between a business idea and an opportunity in a training context. It is furthermore apparent that a lack of tools, textbooks and approaches to cultivate creativity exists in the field. The latter generates stifling pedagogical paradigms in teaching business and entrepreneurship. This study demonstrates a new action-learning approach and model, developed to increase creative and innovative behaviour and actions of the entrepreneurship learner. Three purposive samples were used, on the basis of an experimental design. Ratio data were obtained by means of a reliable measuring instrument (Chronbach's alpha on an acceptable level). ANOVA as well as a discriminant analysis indicated statistically significant differences between the various groups. This study illustrates that the proposed training methodology that was used enhances the level of creativity and innovation skills of the entrepreneurship learner on this programme. Recommendations regarding future research in this exciting field of study are addressed. en
dc.format.extent 295919 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Antonites, AJ & Van Vuuren, JJ 2005, 'Inducing entrepreneurial creativity, innovation and opportunity-finding skills', South African Journal of Economic and Management Sciences, vol. 8, no. 3, pp. 255-271. [] en
dc.identifier.issn 1015-8812
dc.language.iso en en
dc.publisher Faculty of Economic and Management Sciences University of Pretoria en
dc.rights Faculty of Economic and Management Sciences University of Pretoria en
dc.subject Entrepreneurship en
dc.subject Innovation en
dc.subject Opportunity-finding skills en
dc.subject Creativity en
dc.subject Entrepreneurial training en
dc.subject.lcsh Entrepreneurship
dc.subject.lcsh Creative ability
dc.subject.lcsh Entrepreneurship -- Study and teaching
dc.title Inducing entrepreneurial creativity, innovation and opportunity-finding skills en
dc.type Article en

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