A generally accepted definition of an entrepreneur is an individual with the ability to realise a specific vision from virtually anything, a definite human creative action. A differentiating factor defining the true entrepreneur is represented by the entrepreneurial skills creativity and innovation. The fundamental skill to "create", therefore generating an idea and transforming it into a viable growth-oriented business, forms an unconditional and integrated necessity in entrepreneurship training programmes. Many researchers in this field emphasise the need for and the lack of training models regarding this intervention.
Courses offered by training institutions focus on training the traditional manager and not the entrepreneur. A lack of skills training for growth-oriented business is also evident. A critical deficiency in models directly addressing the Creativity, Innovation and Opportunity-finding issues, as part of entrepreneurship training, creates a situation of minuscule differentiation between a business idea and an opportunity in a training context. It is furthermore apparent that a lack of tools, textbooks and approaches to cultivate creativity exists in the field. The latter generates stifling pedagogical paradigms in teaching business and entrepreneurship.
This study demonstrates a new action-learning approach and model, developed to increase creative and innovative behaviour and actions of the entrepreneurship learner. Three purposive samples were used, on the basis of an experimental design. Ratio data were obtained by means of a reliable measuring instrument (Chronbach's alpha on an acceptable level). ANOVA as well as a discriminant analysis indicated statistically significant differences between the various groups.
This study illustrates that the proposed training methodology that was used enhances the level of creativity and innovation skills of the entrepreneurship learner on this programme. Recommendations regarding future research in this exciting field of study are addressed.