In Botswana, tourism is the second most important economic activity after diamond mining and trading. The Okavango Delta in northern Botswana is the largest single tourist centre in the country. This study estimates the total economic value of tourism in the Okavango Delta and compares this value to that of other sectors in the economy of Botswana. The results are compared to results of similar studies for tourist destinations elsewhere in the world, and the policy implications of the findings are highlighted. The study uses secondary data to estimate the direct consumptive and non-consumptive use value, and a survey among tourists to determine the existence value of the Okavango Delta.