Using the printed medium to disseminate information about psychiatric disorders

Show simple item record Snyman, M.E. (Martha Elizabeth) 2007-07-09T07:07:51Z 2007-07-09T07:07:51Z 2004-11
dc.description.abstract Objective: The printed medium is a popular method to disseminate health information to the South African public. Reader-focused research indicates, however, that most printed health messages do not transfer information successfully to target audiences. As the first phase of an ongoing investigation into the provision of information to schizophrenia patients and their caregivers in South Africa, the aim of this study is to provide a checklist, to apply it for the evaluation of printed brochures about schizophrenia, and to make recommendations for best practices when using the printed medium for the dissemination of information about schizophrenia in South Africa. Method: A text-focused evaluation method is applied, using the adapted version of the suitability assessment of material (SAM-test) to evaluate the effectiveness of brochures disseminating information about schizophrenia. A Fry readability test and a Cloze test for comprehension were also used to verify the results of the checklist. Results: The findings indicate to which degree brochures about schizophrenia do not conform to general accepted criteria for effective printed health messages. The readability level of the brochures indicated a target audience of at least university graduates which makes them unsuitable as information material for the general South African public. Conclusion: Providing that producers of printed health messages adhere to readily available guidelines, including consultation with the target audience and a sensitivity for South Africa' s diverse social reality, the printed medium can be applied successfully and cost effectively in the South African context. en
dc.format.extent 85853 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Snyman, ME 2004, 'Using the printed medium to disseminate information about psychiatric disorders', South African Psychiatry Review, vol. 7, no. 4, pp 15-20. [] en
dc.identifier.issn 1811-7805
dc.language.iso en en
dc.publisher In House Publications en
dc.rights In House Publications en
dc.subject Health information en
dc.subject Information material en
dc.subject Communication / dissemination of health information en
dc.subject Text-focused research en
dc.subject Usability testing en
dc.subject Message design en
dc.subject Printed medium en
dc.subject Schizophrenia en
dc.subject Brochures
dc.subject.lcsh Pamphlets -- South Africa -- Evaluation
dc.subject.lcsh Information measurement
dc.subject.lcsh Selective dissemination of information
dc.subject.lcsh Readers -- Schizophrenia -- South Africa
dc.subject.lcsh Psychiatry -- Press coverage -- South Africa
dc.subject.lcsh Mental health literature -- Evaluation
dc.subject.lcsh Mental illness in mass media
dc.title Using the printed medium to disseminate information about psychiatric disorders en
dc.type Article en

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