Modelling and optimal control of the market of a telecommunications operator

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dc.contributor.advisor Craig, Ian K. en
dc.contributor.postgraduate Viljoen, Johannes Henning en
dc.date.accessioned 2013-09-07T12:38:46Z
dc.date.available 2004-09-15 en
dc.date.available 2013-09-07T12:38:46Z
dc.date.created 2004-07-08 en
dc.date.issued 2005-09-15 en
dc.date.submitted 2004-09-15 en
dc.description Dissertation (MEng (Electronic))--University of Pretoria, 2005. en
dc.description.abstract A South African GSM telecommunications market consisting of two incumbents and an entering third player, is modelled utilising a non-linear, system dynamics approach. The model calculates subscriber choice based on a calculated utility. The utility is used to obtain a probability which is fed into a Bass type differential equation relating the different states in the model to their time derivatives. The model encapsulates all the prominent postpaid price plans in the market, as well as five different demographic market segments. Model Predictive Control is used to synthesise a linear feedback controller which uses the observed market state to optimally determine a price time series for one of the operators’ products. The series will maximise Average Revenue Per User (ARPU) for the operator over the simulation time interval. Besides ARPU, the controller is also able to increase total revenue and minimise churn over the simulated interval for the optimising operator, and thus provides valuable decision support to the marketing management of such an operator. en
dc.description.availability unrestricted en
dc.description.department Electrical, Electronic and Computer Engineering en
dc.identifier.citation Viljoen, J 2004, Modelling and optimal control of the market of a telecommunications operator, MEng dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27946 > en
dc.identifier.upetdurl http://upetd.up.ac.za/thesis/available/etd-09152004-100823/ en
dc.identifier.uri http://hdl.handle.net/2263/27946
dc.language.iso en
dc.publisher University of Pretoria en_ZA
dc.rights © 2004, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. en
dc.subject Decision support systems en
dc.subject Optimal control en
dc.subject Management system en
dc.subject Forecasts en
dc.subject Telecommunication en
dc.subject Global system for mobile communications (GSM) en
dc.subject Average revenue per user (ARPU) en
dc.subject Predictive control en
dc.subject Model based control en
dc.subject UCTD en_US
dc.title Modelling and optimal control of the market of a telecommunications operator en
dc.type Dissertation en


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