Tsougkou, Eleni; Cadogan, John W.; Boso, Nathaniel; Hodgkinson, Ian R.; Oliveira, João S.; Laukkanen, Tommi; Yazdani, Nahid; Story, Vicky M.
(Elsevier, 2025-01)
There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the ...