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| dc.contributor.advisor | Klopper, H.B. | en |
| dc.contributor.postgraduate | Shikwambana, Nkhensani | en |
| dc.date.accessioned | 2013-09-07T11:29:28Z | |
| dc.date.available | 2013-08-28 | en |
| dc.date.available | 2013-09-07T11:29:28Z | |
| dc.date.created | 2013-04-18 | en |
| dc.date.issued | 2012 | en |
| dc.date.submitted | 2013-08-20 | en |
| dc.description | Dissertation (LLM)--University of Pretoria, 2012. | en |
| dc.description.abstract | What is trademark dilution and what does anti-dilution statutes protect? Those are the primary questions that the dissertation seeks to answer. When a well-known trade mark is used by a non-competitor in such a way that the misrepresentation is created that the latter's performance has the same source or origin as the well-known trademark, it is called trademark misappropriation. One of the main reasons for the misappropriation is to promote the latter's product and/or performance and thus benefit from it. Whether we call it use or abuse…it is the dilution of the advertising value of the well-known trademark. The dissertation investigates the concept of dilution in order to establish the specific interest that is protected against dilution. | en |
| dc.description.availability | unrestricted | en |
| dc.description.department | Private Law | en |
| dc.identifier.citation | Shikwambana, N 2012, Use or abuse of : well-known trademarks, LLM dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/27417 > | en |
| dc.identifier.other | F13/4/635/gm | en |
| dc.identifier.upetdurl | http://upetd.up.ac.za/thesis/available/etd-08202013-130114/ | en |
| dc.identifier.uri | http://hdl.handle.net/2263/27417 | |
| dc.language.iso | en | |
| dc.publisher | University of Pretoria | en_ZA |
| dc.rights | © 2012 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria | en |
| dc.subject | Use or abuse | en |
| dc.subject | Trademark misappropriation | en |
| dc.subject | Well-known trademarks | en |
| dc.subject | UCTD | en_US |
| dc.title | Use or abuse of : well-known trademarks | en |
| dc.type | Dissertation | en |
