Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution

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dc.contributor.advisor Britz, Johannes J.
dc.contributor.postgraduate Ponelis, S.R. (Shana Rachel) en
dc.date.accessioned 2013-09-07T10:20:11Z
dc.date.available 2003-08-11 en
dc.date.available 2013-09-07T10:20:11Z
dc.date.created 2003-01-31 en
dc.date.issued 2004-08-11 en
dc.date.submitted 2003-08-06 en
dc.description Thesis (MIS(Information Science))--University of Pretoria, 2004. en
dc.description.abstract Customer knowledge plays a vital part in organisations today, particularly in sales and marketing processes, where customers can either be channel partners or final consumers. Managing customer data and/or information across business units, departments, and functions is vital. Frequently, channel partners gather and capture data about downstream customers and consumers that organisations further upstream in the channel require to be incorporated into their information systems in order to allow for management information delivery to their users. In this study, the focus is placed on manufacturing organisations using third party distribution since the flow of information between channel partner organisations in a supply chain (in contrast to the flow of products) provides an important link between organisations and increasingly represents a source of competitive advantage in the marketplace. The purpose of this study is to determine whether there is a significant difference in the use of sales and marketing data marts as management information delivery mechanisms in manufacturing organisations in different industries, particularly the pharmaceuticals and branded consumer products. The case studies presented in this dissertation indicates that there are significant differences between the use of sales and marketing data marts in different manufacturing industries, which can be ascribed to the industry, both directly and indirectly. en
dc.description.availability unrestricted en
dc.description.degree MIS
dc.description.department Information Science en
dc.identifier.citation Ponelis, S(R 2004, Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution, MIS Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27061>
dc.identifier.upetdurl http://upetd.up.ac.za/thesis/available/etd-08062003-153122/ en
dc.identifier.uri http://hdl.handle.net/2263/27061
dc.language.iso en
dc.publisher University of Pretoria en_ZA
dc.rights © 2002 Auth en
dc.subject Pharmaceuticals en
dc.subject Online analytical processing (olap) en
dc.subject Supply chain en
dc.subject Data mart en
dc.subject Information dissemination en
dc.subject Data warehouse en
dc.subject Manufacturing en
dc.subject Branded consumer products en
dc.subject Information systems en
dc.subject Data communications en
dc.subject Sales en
dc.subject Marketing en
dc.subject Management information requirements en
dc.subject Query and reporting en
dc.subject Third party distribution en
dc.subject Sales forecasting en
dc.subject UCTD en_US
dc.title Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution en
dc.type Thesis en


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