The use of stories and storytelling as knowledge sharing practices : a case study in the South African mining industry

Abstract

A great deal has been written in the management literature concerning the field of knowledge management. Some of that literature has focused on the use of stories and storytelling, including for the sharing of knowledge. However, the field of knowledge management is relatively immature in South Africa. In particular within that field, there is not a clear understanding of the use of stories and storytelling for knowledge sharing within the country. The purpose of the study was to improve that understanding through research into a case study within the South African mining industry, with a focus on world-class performance. To assist in the performance evaluation of the case study organisation, a framework for world-class performance was developed and used as an analytical tool in conjunction with a research instrument that was based on the findings of the non-empirical research into the fields of knowledge management and stories and storytelling. The empirical research then focused on the activities of a particular community of practice within the case study organisation and sought to understand the way in which stories and storytelling were used to support the sharing of knowledge in the organisation, as a contributor to world-class performance. Whilst conducting the empirical research, assessment and analysis, it was identified that the case study organisation made use of a number of practices and tools to support the use of stories and storytelling, in particular graphical representations (storyboards) of the stories to complement their oral delivery. The analysis of the case study data indicated that a significant opportunity existed to improve the extent of world-class performance for the use of stories and storytelling and a number of recommendations were made in that regard.