Abstract:
Cognition, the topic of this dissertation, is a music market arcade for Gallo Records that will act as a platform for aspiring South African musicians. The concept of the musician and the status of the musician in society varies from culture to culture. Thus the topic will explore the social implications music has on different cultures by addressing diversion in a social context. Music will therefore act as generator by merging culture and creating an awareness and common ground by acting as the universal medium. In doing so,the musician will indirectly compose a South African identity by means of public performance.
