Van der Waldt, De la Rey; Du Toit, L.S.; Redelinghuys, R.(Academic Journals, 2007-05)
Product placement in films receives renewed focus in integrated marketing communication (IMC). One of the main concerns with regard to product placement as a marketing communication tool is that
marketers have little ...
Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S.(School of Management, Tshwane University of Technology, 2007)
This study attempts to investigate how males and females aged 18 to 24
accept ethically charged products, in films shown in a cinema-type environment.
The research was in the form of an exploratory study, which attempted ...
Pretorius, Fred; University of Pretoria. Faculty of Engineering, Built Environment and Information Technology. Dept. of Industrial and Systems Engineering(University of Pretoria. Faculty of Engineering, Built Environment and Information Technology. Dept. of Industrial and Systems Engineering, 2012)
Unilever South Africa plans to build a new factory in Boksburg. This factory will manufacture
products in the Home Care and Personal Care market categories. It is intended to be a state-ofthe
art facility that incorporates ...