Browsing Research Articles (Human Resource Management) by UP Author "Strasheim, Arien"

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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers

Goneos-Malka, Amaleya Catherina; Strasheim, Arien; Grobler, Anske F. (Elsevier, 2014-11)

The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
Organisational support to overcome the challenges of extended absences of officers in the SANDF

Harmse, Adele; O'Neil, Susanna Maria; Strasheim, Arien (University of Stellenbosch, Faculty of Military Science, 2022-08)

Generally, military members are often required to work away from home, resulting in extended absences from their families. International studies have shown the effects of extended absences to be severe and associated ...

Now showing items 1-2 of 2

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