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Browsing Research Articles (Business Management) by Subject "Qualitative Research"

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The impact of a pandemic on entrepreneurial behaviour : a qualitative study of wedding vendors

Bornman, D.A.J. (Dawid); Steenkamp, L. (Taylor and Francis, 2023-04-20)

The aim of this study is to determine what changes wedding vendors had to make to survive the global COVID-19 pandemic. Specific focus was placed on how wedding vendor entrepreneurs use creativity, innovation, networking ...

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