Zimuto, Jilson; Maritz, Rachel(AOSIS Open Journals, 2019-07-09)
BACKGROUND : Competitive advantage and superior firm performance depend on resources and
dynamic capabilities.
AIM : This study aims to provide insight into the franchising industry where research on the
value-dynamic ...
The extant literature has widely theorised that the exploitation of dynamic capabilities (DC), valuable, rare, inimitable and non-substitutable (VRIN) resources, contributes to the organisation’s performance. However, their ...
