Browsing Business Management by Author "Maritz, Alex"

Browsing Business Management by Author "Maritz, Alex"

Sort by: Order: Results:

  • Best practice relationship with service quality in a home entertainment franchised system 
    Maritz, Alex; Nieman, Gideon (College of Economic and Management Sciences, University of South Africa, 2006-08)
    Complementing the service vision in organisations leads to the development of best practice initiatives, often adopted by innovative firms in competitive industries and environments. Such initiatives are regarded as pivotal ...
  • Entrepreneurial orientation in a franchised home entertainment system 
    Maritz, Alex; Nieman, Gideon (Faculty of Economic and Management Sciences University of Pretoria, 2006-03)
    This paper fills the gap in the research undertaken into the entrepreneurial orientation of franchisees. The study identifies entrepreneurial orientation within a defined franchise system, using the entrepreneurial character ...
  • Implementation of service profit chain initiatives in a franchise system 
    Maritz, Alex; Nieman, Gideon (Emerald, 2008)
    PURPOSE: The purpose of this paper is to evaluate the implementation of the service profit chain as an entrepreneurial marketing initiative within a defined franchise system. An objective is also to evaluate these initiatives ...