Du Plessis, Neeltje; Grobler, Anske F.(Elsevier, 2014-06)
The purpose of the research was to indicate how strategically driven CSR in the retail sectorcan improve social and environmental well-being. A qualitative comparative case studydesign was followed. Through the literature ...
Businesses must retain their clients to remain profitable. The academic field of marketing
management considers customer relationship management (CRM) as most appropriate to achieve
this, while communication management ...
The high penetration of mobile phones amongst the South African population presents mobile phones as an attractive interactive marketing communication medium. This paper argues that the access and actual use of different ...
The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, ...
