Mkombe, Tsitsi Sekesayi; De Beer, Estelle(University of the Free State, 2020-12)
As the competition for corporate funds donated to NGOs increases, the need to know corporates’ communicative decision-making processes, leading to who they fund and why, as well as how their decisions are communicated to ...
Van Heerden, Nicolene; De Beer, Estelle(Unit for Community Communication, Department of Communication and Information Studies, University of the Free State, 2016)
Globalisation and increased stakeholder pressure have compelled companies to be more creative in their pursuit of legitimacy in contemporary society. Against this background, companies are expected to establish a reputation ...
