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Browsing Research Articles (Economics) by Subject "Abnormal return"
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Afego, Pyemo N.; Alagidede, Imhotep P.
(Emerald, 2021-08)
PURPOSE – This paper explores how a firm’s public stand on a social-political issue can be a salient signal of the
firm’s values, identity and reputation. In particular, it investigates how boycott participation–conceptualized ...