Botha, G.J. (Gesina Jozina); Kruger, P.S. (Paul Stephanus), 1944-; De Vries, Marne
(Southern African Institute for Industrial Engineering, 2012-05)
In 2010 Botha, Kruger & De Vries [5] introduced a framework for enhancing customer experience through improved business processes. They developed the Enhanced Customer Experience Framework (ECEF) by integrating various ...